AI Insights · Timothy · October 2025
Top Free-to-Play iOS Games in the UK: Q3 2025 Performance
Explore the performance of the top free-to-play iOS games in the UK for Q3 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the third quarter of 2025, the top free-to-play games on the iOS platform in the United Kingdom showcased diverse performance metrics. Here's a closer look at how these games fared, based on data from Sensor Tower.
Clash Royale saw a notable increase in weekly revenue, peaking at about $1.16M in early September. Weekly downloads were strong, reaching over 107K in the week of September 8. Meanwhile, active users steadily rose, climbing from over 1M in early July to more than 1.7M by the end of September.
Block Blast！ maintained a consistent download rate, peaking at 58K in late July but gradually declining to around 32K by the end of September. Active user numbers fluctuated slightly but remained robust, ending the quarter with approximately 1.7M users.
Kingshot experienced a gradual increase in revenue, reaching about $543K by the end of the quarter. Download numbers peaked in early August at nearly 59K before tapering off. Active users increased significantly to around 164K in late September.
Roblox displayed steady active user engagement, maintaining over 3.3M users throughout the quarter. Revenue and downloads showed minor fluctuations, with revenue peaking at $72K in late September.
Offline Games - No Wifi Games showed a consistent trend in downloads, with a peak of nearly 40K in mid-August. Revenue remained stable, averaging around $1.8K weekly. Active users saw a decline mid-quarter but rebounded to over 500K by the end of September.
These insights highlight the dynamic nature of the mobile gaming market in the UK. For more detailed analytics and insights, visit Sensor Tower.
